Business card
2 weeks ago I made a contribution to Andy Clarke’s business card contest. The task was to design a business card for a private detective or a “private dick”.
The best detective besides Inspector Clouseau is Douglas Adam’s “Dirk Gently”, the owner of a holistic detective agency. He solves problems and crimes by considering every possibly related detail.
So I invented a typographic business card for him. The slogan “holistic detective agency” and ”the whole solution to your problem” both contain an “o”. Its roundness is also reflecting Dirk Gently’s broad and global research strategy. For example he travels to far away countries to find the whereabouts of old ladies’ cats… I replaced the “o” with Gently’s London address.
I don’t mind that I didn’t win, my card is maybe a little too simplistic. And there were at least five really good entries some of which didn’t make it to be best either. I just wondered why there were many business cards that showed really bad typography: careless mixtures of fonts and font styles, drop shadows and what not. I thought the people who read Andy Clarke’s blog are well educated designers, even if it is about web design.
Sunday, January 24th, 2010